Our research highlights the current state and trends of artificial intelligence (AI) adoption in Denmark’s chartering, particularly in the dry bulk and tanker segments. Companies in the dry bulk sector are leading AI adoption, with the tanker segment closely following and adoption rates in our sample appear higher than national averages reported by consultancies. Most firms are in either the experimental phase or transitioning toward more integrated AI systems, often opting for hybrid models that allow them to maintain internal control over key processes. Factors such as company size and maturity also influence the pace and approach to AI adoption.AI is seen as a tool to enhance rather than replace jobs in the early stages of shipping operations, especially in pre-fixture activities. However, there is greater potential for automation and job substitution in the post-fixture phase, particularly in tasks such as contract (CP) management.
On the supply side, the market for maritime AI and software solutions is highly competitive and fragmented, with many providers offering diverse products. Recent consolidation trends reflect different strategies: some companies, like are specializing in core offerings, while others, like are diversifying into both SaaS and pure software models. These consolidations are not only intensifying competition but also fostering partnerships between rivals—a dynamic known as coopetition. Interestingly, some shipping firms are entering the software market themselves, signaling innovation in business models. Machine learning (ML) technologies are primarily used in pre-fixture tools (like email management and tracking), while generative AI is increasingly applied in post-fixture functions, particularly contract management.