The Danish shipping company Norden celebrated its 150th anniversary in February 2021. Norden is today the second largest Danish shipping company operating app. 375 vessels within the dry bulk and the product tanker segments.
How and why was Norden able to exploit the global growth opportunities, and which internal and external challenges did Norden face on this dramatic voyage?
In this video, Associate Professor Martin Jes Iversen (Copenhagen Business School) will present and analyze the recent development of Norden from around year 2000 to the present days. The video was developed in collaboration with MARLOG.
The waterways and high seas in and around Denmark have been more or less systematically mapped since the renaissance. However, old naval and maritime charts are rarely the precise instruments of navigation and orientation we are used to, and often many other aspects of the coastline are included in the maps. These old maps also do not concur to contemporary navigational grids and coordinate systems which makes comparisons with modern information difficult.
In this video, Associate Professor Thomas T. Nielsen (Roskilde University) will explain about a project where the Maritime Museum of Denmark, The Royal Danish Library and RUC collaborated on scanning, geometrically rectifying and finally publishing old naval charts at historiskatlas.dk.
The session was developed in collaboration with MARLOG.
In 2021 DS Norden celebrated its 150 years anniversary. In this book Martin Jes Iversen is analyzing the history of the shipping company which is one of the oldest in Denmark. In the first 50 years after being founded in 1871, Norden was a pioneer firm in Danish shipping. This period was followed by five decades of financial stability and gradual stagnation. But in the early 1990s the firm started its journey to become one of the leading firms in the global dry-bulk market. As the world experienced technological, economical and political changes, Norden would also change. Some of these changes were incremental. Others were more abrupt. But they were never predictable.
The report is organized as follows. The introduction will lay out the current state-of-play of eco-efficiency and the zeitgeist of the current situation on maritime that we find ourselves in, in 2020. The next section will provide some historical context looking back to 2010 and 2000 to trace the trajectory and developmental course that we are on. The core contribution of this report is the Shipyard 4.0 Roadmap, that can be found in Figure 1 on page 9. This illustration plots the expectations for technological capabilities and policy from 2020 to 2030. The descriptions of the elements of the roadmap are provided in Appendix 1.