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Keyword: Maersk Line

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‘Containerization in Globalization’: A Case Study of How Maersk Line Became a Transnational Company

Sornn-Friese, Henrik

This chapter is a historical case study of Maersk Line, the world’s leading container carrier. Maersk Line’s global leadership was achieved within a relatively short time period and was the result of Mærsk Mc-Kinney Møllers decision in 1973 to enter container shipping—the biggest investment in the history of the AP Moller companies. When Maersk Line managed to achieve global leadership in a period of just about 25 years, the company’s own country offices were particularly important. They allowed the interconnection of three types of networks: The physical network of ships and routes, the digital network of information and communication systems and the human network of Maersk employees. The interaction between the vessels, the systems and the people is still at the core of the company today and central to its continued development.

Book chapter in N. P. Petersson, S. Tenold, & N. White (Eds.), Shipping and Globalization in the Post-War Era: Contexts, Companies, Connections / 2019
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